Data on consumer purchasing factors are analyzed and are contributed to academic research and improvement of the market analysis ability of companies. Specifically, contact data with basic media such as watching TV programs, browsing websites, reading magazines and newspapers, product recognition rate, store contact rate, purchasing rate, multiple purchasing rate (repeat purchasing rate), etc. By using data on purchase intentions and actual purchases, I analyze how consumers came to purchase from the perspective of data science.
Previous researches include:
- Impact of new TV commercials on consumers (Haagen-Dazs)
- Analysis on the effect of Time Shift Viewing on advertisement effect(Hyoketsu)
- Technology Acceptance of QR Code Payment and Its Effective Advertisement Media for Multi-Channel Customers (PayPay)
- Searching for an effective marketing in the food supplement industry in Japan
- Proposal of a food recommendation model for the elderly market using collaborative filtering method